Harvard Business Review
AI Won’t Give You a New Sustainable Advantage
September–October 2024
Harvard Business Review features the photographic artwork of Ramin Barzegar in the article “AI Won’t Give You a New Sustainable Advantage,” by Jay B. Barney and Martin Reeves.
The article examines the limits of generative AI in creating lasting competitive advantage and the continuing importance of distinctive human capabilities, judgment, and creativity.
Barzegar’s architectural artwork accompanies this discussion, reflecting a distinctly human creative process. Harvard Business Review credits Ramin Barzegar for the artwork and describes his use of Photoshop collage techniques to explore architectural form and function.